Navegando por los mares me llamo la atencion este titulo y pensando en tooooodos los clientes que me ha tocado visitar de "este segmento" imaginandome tambien que a muchos de ustedes les pasa que deben explicar "que es una web" o mostrarles como y cual es el "botoncito" de ir y volver incluso contarles de la forma más didáctica posible como se navega en la web... decidi echarle un vistazo a este articulo... y bueno más abajo expongo el resultado.
tambien tengo que confesar de que suena quizas despectivo el mencionar la edad y hay que reconocer también que hay personas de mayor edad estan incluso más metidas en el tema que muchos colegas que deberías saber esto por deber profesional (por no decir moral).
Siempre cuento el caso de cuando planeabamos hacer un foro como curso en el colegio de mi hijo (dato:el 85% de los apoderados solo usa internet para ver sus mail y nada más y el otro 15% sabe harto del cybermundo porque tienen trabajos relacionados con el) bueno, fui a contarle a la madre superiora (directora del colegio de aprox 75 años si no más) que como apoderados queriamos hacer un foro como curso, iba preparado para todo un discurso explicativo (que ya me había tocado dar a los apoderados) de que es, como y cuando ocupar este tipo de web, para que sirve bla, bla, bla...
Y gran sorpresa Gran, tengo que reconocer que ella es la ecepción a la regla, terminó dandome a mi el discurso más acabado de la web, digna de ser comentada y escrita como definición de web 2.0 tan citada por aquí... se llenó de términos como "fotolog" para mostrar fotitos de los niños "blog" para temas relevantes como curso "foro" qe humildemente quería explicar y ella termino haciendolo "chat" con los papas "flickssss" para fotos de curso, salidas, paseos, eventos etc "Wikipedia" y su importancia en la educacion "eConozco" como red de contacto profesional entre padres incluso a nivel interescuela "youtube" para subir video de eventos escolares... bla, bla bla...

UF..... cerre mi boca que iba por el suelo, decidi solo comentar vagamente que iba lo del foro no más...jajajaja, en fin.... fui feliz y solo me dio verguenza haber prejuiciado su cyberSaber....
(por cierto todo fue Ad Honorem para que no pelen después, jaja)

 

bueno, ahora a lo de la "Usabilidad WEB para mayores de 65 años..."

Lo escribo textual para no ofender las susceptibilidades y para evitar las críticas de ser un PESIMO traductor... miren y si creen correcto me comentan...

Ojala tambien alguien tenga la información completa y nos la comente, se ve interesante.
y dice:----------------------------------

Nielsen Norman Group Report:

Web Usability for Senior Citizens:
46 Design Guidelines Based on Usability Studies with People Age 65 and Older

To learn how seniors use the Web, we conducted three series of usability tests with 44 seniors, mainly in the United States, but with a smaller number of session in Japan to ensure the international scope of the findings.

We define "seniors" as people over the age of 65. (In the United States alone, 12 million people older than 65 were online as of October 2005 -- a customer base you can't afford to ignore.) Most of our test users were in their 70s, but we also included some people who were 80 years or older, and several people between 65 and 69.

We found that current websites are twice as hard to use for seniors as they are for younger users. Probably not that surprising, since Web designers are usually fairly young. However, the Web does not have to be this hard for seniors. Our research found many specific guidelines that can make websites easier to use for seniors if they are followed during the design.

Following the usability guidelines for seniors can increase the sales of almost all e-commerce sites (since many seniors have substantial assets). The guidelines can improve the quality of government services for a group that consumes many such services. The guidelines can improve the reputation and usage statistics for any company that would like to serve seniors. And companies serve their retired employees better if the guidelines are followed for extranets or other designs targeted at retirees.

Read Jakob Nielsen's Alertbox about the project
See sample page
See sample chapter as thumbnail pages

The 46 design guidelines are based on usability tests of the following sites:

• Bristol-Myers Squibb (pharmaceutical)
• Charles Schwab (investments)
• Chicago Transit Authority (public transportation)
• Discovery.com (leisure)
• ElderCorner (e-commerce targeted at seniors)
• E-phone (Japanese high-tech company)
• E*Trade (investments)
• FirstGov for Seniors (government portal for seniors)
• Japanese Weather Association (JWA)
• Motorola (high-tech company)
• Lake Yamanaka (tourist attraction)
• New York State Office for the Aging
• Otsuka Corp. (very large Japanese drug manufacturer)
• SeniorNet (portal for seniors)
• Target (retail/e-commerce)
• Travel.com (specialized e-commerce)
• Wine.com (specialized e-commerce)

Richly illustrated with 75 screenshots, showing designs that worked well for seniors as well as designs that caused them usability problems.

Many of the usability guidelines also apply to a proportion of users aged 50 or older. In total, 20% of Internet users are impacted by the issues discussed in the report.

By 2010, American seniors will spend about $25 billion per year on e-commerce purchases if current trends continue. Fixing the usability problems documented in the report will increase sales to $77 billion per year. Even bigger amounts are at stake in terms of the potential for non-ecommerce websites, such as home banking, online investment management, self-service scheduling of medical appointments, and many other types of sites that won't attract very many seniors unless they shape up.

 

LOS DEJO CON EL LINK de la información completa y original:

http://www.nngroup.com/reports/seniors/

 

Saludos a todos y suerte!!